Our client is a rapidly growing outdoor lifestyle retailer in the United States, specializing in providing high-quality, functional portable cooling solutions for outdoor enthusiasts. The company's product line covers multiple popular outdoor leisure segments, including camping, fishing, sports tailgating, beach outings, and road trips, with nationwide market coverage and continuous expansion.

Opportunity for Collaboration

With the booming outdoor recreation market in the U.S., the client faced the need to upgrade its supply chain—they were seeking a manufacturer capable of delivering durable, high-performance, and service-reliable cooler bags. After evaluating multiple suppliers across Asia, they ultimately chose Obaili as their strategic partner, primarily for the following reasons:

1、Product Durability and High Performance
Obaili’s cooler backpacks and insulated bags feature high-density eco-friendly insulation, military-grade zippers, and tear-resistant fabrics. They maintain excellent thermal performance (keeping contents cold for over 12 hours) even in extreme outdoor conditions, fully meeting the demands of prolonged activities like camping and fishing.

2、Comprehensive Product Line Support
We provided the client with a complete product matrix: from individual-use insulated lunch bags to family-outing lunch cooler bags, and large-capacity cooler bags for group tailgating events, comprehensively covering the client’s diverse sales scenarios.

3、Agile Service Response System
Obaili established a "dedicated client service team" offering end-to-end support from design prototyping, production quality control, to logistics and customs clearance. The average delivery cycle was shortened by 15% compared to industry standards, helping the client swiftly respond to seasonal demand fluctuations in the U.S. market.

Implementation of Solutions

We developed a series of tailored products based on the characteristics of various outdoor scenarios in the U.S.:

1、Camping Series: Launched high-capacity cooler backpacks with ergonomic straps and external attachment systems for easy hiking portability.

2、Fishing Series: Developed specialized insulated bags with waterproof compartments and bait storage pouches.

3、Tailgating Series: Designed cooler bags with printed team logo spaces to enhance fan experiences.

4、Beach Outing Series: Provided lunch cooler bags made from sand-resistant and UV-protective materials.

5、Road Trip Series: Created insulated lunch bags with vehicle-mounting features and smart functions like USB charging ports.

Collaboration Outcomes

Through three years of partnership, Obaili has become the client’s largest supplier of cooler bags, with significant achievements:

Market Share Growth: The client’s market share in the U.S. outdoor cooling bag segment increased from 12% to 23%.

Reduced Product Return Rate: The return rate due to product quality issues dropped to below 0.8%, far lower than the industry average of 3%.

Accelerated New Product Development: An average of 15 new products were co-developed annually, with the client winning the Outdoor Industry Association Innovation Award for two consecutive years.

Service Satisfaction: In the client’s supplier evaluations, Obaili received "excellent" ratings in quality, delivery, and service.

“Obaili is not just a supplier but a strategic partner in our expansion into the U.S. outdoor market. Their insulated bags outperform all competitors in durability, and their cooler backpack series has become the sales champion in our fishing and camping product lines. More importantly, Obaili’s service team always understands our dynamic market needs and provides professional solutions.”

Building on the success of the current collaboration, both parties have initiated a new five-year cooperation plan. Together, they will develop innovative products such as smart temperature-controlled cooler bags and solar-powered cooler backpacks, further solidifying the client’s leadership in the U.S. outdoor products market.

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