Facing the European Union's stringent regulations on single-use plastics and Italy's progressive environmental taxation policies, our Italian client - a leading provider of packaging solutions for food delivery and retail sectors - urgently needed to transform their product offerings. With new legislation mandating reusable alternatives to disposable packaging across supermarkets, restaurants, and food delivery services, they sought a partner capable of delivering practical, compliant, and commercially viable insulated solutions.

The Italian market presented three critical requirements:

Regulatory Compliance: Meeting EU Directive 2019/904 requirements for reusable packaging

Commercial Viability: Creating cost-effective alternatives to single-use plastics

User Adoption: Ensuring convenience matched or exceeded disposable options

Why Obaili Was Chosen

After evaluating multiple suppliers, the client selected Obaili as their exclusive partner for three compelling reasons:

1、Pioneering Eco-Materials
Our cooler bags utilize revolutionary RPET (recycled polyester) fabrics and plant-based insulation fillers, achieving 92% recycled content - far exceeding EU sustainability standards. The insulated lunch bag series features biodegradable water-resistant coatings, eliminating microplastic pollution.

2、Circular Design Excellence
Every lunch cooler bag incorporates mono-material construction for easy recycling. Our patented folding mechanism allows insulated bags to compress to 20% of their expanded size, solving storage challenges for delivery riders and supermarket customers.

3、Performance Meets Sustainability
The cooler backpack series maintains thermal efficiency for 8+ hours while using 40% less material than conventional designs. Third-party testing confirmed our insulated bags withstand 500+ usage cycles without performance degradation.

Solution Implementation

Phase 1: Supermarket Integration
We developed a stackable insulated lunch bag system for grocery chains, featuring integrated barcode labels for deposit-return programs. The collapsible design increased storage density by 300% compared to rigid alternatives.

Phase 2: Food Delivery Ecosystem
A specialized cooler backpack for delivery platforms included:

Quick-disconnect shoulder straps for vehicle mounting

Modular insert systems for different cuisine types

RFID tracking for asset management

Easy-clean interiors meeting EU food safety standards

Phase 3: Retail Consumer Solutions
Our consumer cooler bags launched at premium Italian department stores featured:

Detachable food compartments transforming into standalone insulated lunch bag units

Solar-powered temperature displays

Art collaborations with Italian designers

Measurable Outcomes

Environmental Impact (12-month period):

8.5 million single-use packages replaced

2,100 tons of plastic waste eliminated

Carbon footprint reduced by 67% per delivery

Commercial Success:

Client captured 34% market share in reusable food packaging

22% increase in supermarket customer retention

Delivery partners reported 18% operational cost reduction

"Obaili transformed our regulatory challenge into competitive advantage. Their insulated bags don't just comply with laws - they elevate the consumer experience. The folding lunch cooler bag became our fastest-growing category, while their cooler backpack revolutionized last-mile delivery logistics. Most importantly, Obaili's team worked as true partners, embedding sustainability into every business decision."

cooler backpack

cooler bags

lunch cooler bag