Obaili Becomes the Core Long-Term Supplier of Cooler Series for a Major American Supermarket
In the global trade landscape, Xiamen Obaili, a professional bag manufacturer, has established a long-term partnership with a major American supermarket by leveraging its expertise in cooler bags, stable production capacity and customized services. It now serves as the core supplier for the supermarket’s cooler bags, cooler backpacks, cooler tote bags, custom soft coolers and custom lunch bags. For years, these products have reached American consumers via the supermarket’s channels, fitting seamlessly into camping, outdoor activities, fishing and daily shopping—winning trust from both the supermarket and end-users, and becoming a top choice in the U.S. outdoor goods market.
I. The Start of Cooperation: Emergent Orders Prove Strength, Launching a Long-Term Partnership
A few summers ago, surging demand for cooler products due to a U.S. outdoor consumption boom left the supermarket in urgent need of bulk cooler bags to restock shelves, with strict requirements for delivery time, quality and insulation. Obaili, with its rich experience in cooler bag production, comprehensive systems and quick response, became the supermarket’s partner.
Upon receiving the order, Obaili activated an emergency plan. Its R&D team upgraded the cooler bags: outer layer using tear-resistant Oxford fabric, middle layer with thickened insulation foam and aluminum film, inner liner made of food-grade PEVA, plus sealed waterproof zippers, ensuring long-lasting insulation in high temperatures. Products were also divided into sizes for different scenarios. Strict quality checks were conducted (unqualified items destroyed), and delivery was completed ahead of schedule. These cooler bags sold out quickly, leading the supermarket to sign a long-term agreement, laying the groundwork for full-series cooperation.
II. Full Product Range: Multi-Category Coolers for Diverse Scenarios, Capturing Market Share
As a long-term supplier, Obaili developed a full line of cooler products based on market research, meeting the supermarket’s needs and securing key market share.
1. Cooler Bags: All-Scenario Bestseller
As Obaili’s core product, cooler bags remain the supermarket’s foundational and top-selling cooler item. Optimized for insulation, material quality and design, they come in full sizes, waterproof versions for fishing (with anti-slip pads), foldable ones for daily shopping, and large-capacity models with reinforced handles for family camping. For years, they have maintained core sales in the supermarket’s cooler category, known as a "cost-effective choice."
2. Cooler Backpacks: Outdoor Essential
With the rise of U.S. outdoor culture, Obaili launched cooler backpacks, combining backpack portability with cooler insulation. Ergonomically designed with S-shaped shoulder straps (for load distribution) and breathable backs, they have detachable, easy-to-clean insulation liners and outer storage pockets for outdoor gear. This product filled a market gap, becoming a must-have for outdoor enthusiasts and boosting Obaili’s competitiveness.
3. Cooler Tote Bags: Fashionable Daily Companion
For light scenarios like daily shopping, Obaili’s cooler tote bags blend style and insulation. With a classic tote shape (customizable patterns), they are multi-use (insulation bag, shopping bag, commuter bag), foldable for storage, and made of lightweight, wear-resistant material. Their built-in insulation keeps chilled items fresh, making them a traffic-driving product for the supermarket.
4. Custom Soft Coolers: Tailored Solutions
Obaili’s custom soft coolers offer full customization (size, color, functions) to meet the supermarket’s diverse needs: large-capacity versions for barbecue regions, drain-valve models for fishing areas, and themed designs for holiday promotions. Logos can also be printed, upgrading Obaili from a "product supplier" to a "scenario solution provider" and helping the supermarket stand out in competition.
5. Custom Lunch Bags: Segmented Scenario Coverage
Targeting lunch-carrying needs, custom lunch bags cover students and office workers: business-style ones with compartments (even for laptops) for professionals, cartoon-patterned antibacterial models for students, and logo-printed versions for corporate gifts. This product expands coverage to daily commuting and campus life, completing the supermarket’s product layout.III. Win-Win Cooperation: Quality & Service Secure Partnership, Exploring Future Growth
Obaili’s core supplier status stems from production capacity, quality control and service excellence:
1. Production Capacity: Multiple production lines handle bulk orders; emergency mechanisms address rush restocks.
2. Quality Control: Full-process checks (raw materials to finished products) ensure high qualification rates, no large-scale quality issues.
3. Service: One-on-one support (R&D to after-sales), optimized logistics, and joint after-sales problem-solving.
Obaili also tracks market trends, upgrading products, using eco-friendly materials (e.g., recycled polyester) and developing smart custom soft coolers. The two sides have become strategic partners. In the future, Obaili will enhance R&D and services, launch more cooler bags, cooler backpacks, cooler tote bags, custom soft coolers and custom lunch bags, and expand the U.S. market with the supermarket, bringing Obaili’s coolers to more consumers worldwide
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